I have held the Director of Publicity position for the Associated Student Government (ASG) of MidAmerica Nazarene University, May 2024-25. This position required a lot of design work: I planned all graphic and marketing efforts for social, apparel, and advertisements, as well as any graphic collateral that the school needed for various events. This page showcases some of the work I’ve done over the past year.
Target Audience: Students & Alumni
This project required a logo for a new university convenience store/community closet for students, as well as physical and digital applications requested by the university and our business program.
The collection (immediately below) includes logo variants, a branding and social media guide, physical signage mockups, gifs, and the original design process that led to the final brand.
Because this business was completely new, I was tasked in creating the name and logo with minimal direction or feedback. I wanted to create a brand that fell closely into the university’s identity through colors and tone while still maintaining a distinct look as an individual entity.
Take a look at my other work:
Victoria Lotz 