Branding

Campus Corner

This project required a logo for a new university convenience store/community closet for students, as well as physical and digital applications requested by the university and our business program.

The collection (immediately below) includes logo variants, a branding and social media guide, physical signage mockups, gifs, and the original design process that led to the final brand.

Because this business was completely new, I was tasked in creating the name and logo with minimal direction or feedback. I wanted to create a brand that fell closely into the university’s identity through colors and tone while still maintaining a distinct look as an individual entity.

KC 360

As a Special Project Intern at KC Common Good, I was able to help the new nonprofit explain their mission and working philosophy through the following graphics that explain intricate information. I was also able to help craft the copy to suit the needs of their growing program.

The collection includes presentation materials that were discussed before the KC Chamber of Commerce, as well as other programs and businesses to help the KC Common Good Cause.

Additionally, I was tasked with creating a preliminary brochure and flyer to help the organization explain how they work. These graphics were created in line with the current branding strategy, and enabled the CEO to present her ideas efficiently.

Fettle Studios

Fettle Studios is a high concept school project that started from this prompt: create your own brand from scratch. As a conceptual client, Fettle is a growing ceramics studio in need of a refresh to cater to a wider audience of creatives, both young and old.

This branding book was made to enable Fettle to use all creative assets independently and correctly to suit their unique tone and needs.