Strategy & Research
I’ve worked on various types of projects, receiving certificates in SEO and Social Media management from Coursera, as well as planning and managing business media accounts. These case studies represent some of my most recent work.
Research: Academic Advising (University Coursework)
I led a team of students in our marketing research class to create a 219 page research report (Don’t worry, this file is only the executive summary) over the course of a semester.
I was in charge of designating roles, assembling the different reports, and finalizing all details. For a glimpse at this work, look at the executive summary above, or take a look at the final presentation below.
The university needed to know the thoughts and opinions of current students concerning the state of academic advising, and we were able to perform a live focus group and online survey with an accurate representation of the student body to create a comprehensive report, seen below.
Strategy: Business Identity
Partnering with another student, I managed a semester-long project that included collection of secondary research, social media strategy, and new business creation. Above is the presentation.
I delegated tasks and performed the majority of secondary research, as well as created the social media strategy and visual identity. While our project was not chosen as the overall winner, my social media strategy was chosen to supplement the final business.
Campus Corner (Now currently known as Neer Locker) was the beginning concept for a community closet for college students put on by the Enactus business club at MNU. This project was a plan to launch the closet, which is now in business at MNU, and covered such topics as: Situation, Industry, and Target Market Analyses; Communication Objectives; Campaign Positioning and Theme; Promotional Recommendations; and a Campaign Timetable.
Below, you may find the first few pages of the report.
Social Media Management: Associated Student Government & Startups
As part of my duties as Director of Publicity, I oversaw all marketing operations for the student government social media accounts.
I performed an analysis of the student body using current analytics from social media and determined which platforms to prioritize, use, or disregard for now. Due to the user base, I continued the social media presence on Instagram and continued a secondary presence on TikTok, optimizing content primarily through stories and posts on Instagram.
You can find visuals here.
As an intern at ZIV, I created a few social media strategies and graphics to help spearhead multiple different startup organizations. Some of these efforts have not been made public, though some of my work can be seen above.
Copywriting & Other Materials
My work has been published on various websites such as letsziv.com (case studies) and mnu.edu (interviews). Here’s a few examples of my writing and web design.
Victoria Lotz 